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I recently gave a presentation on mobile marketing and openly admitted that I am not a big fan of QR codes. This apparently was not received well by a few members of the audience, so I thought I would take … Continue reading
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Online reviews often are the first thing consumers consult before making a purchasing decision. In the online world we live in, online reviews have largely taken the place of the word-of-mouth referrals. They are a platform for customers to provide a … Continue reading
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Should we bid on our branded keywords? There are two side of the debate on whether or not you should be paying for brand traffic or in other words bidding on branded keywords. In my opinion these are: For– to … Continue reading
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Needless to say, I can’t wait! If you are reading this and we met at the Interactivity Digital Conference in South Beach! *STOP READING* – If not pay close attention – if mind-blowing presentations from the industries foremost thought leaders … Continue reading
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Google updated the insights portion of the Google Developers PageSpeed Tools today. The new insights include updated PageSpeed scores to better reflect the page’s performance across various devices. The tool now provides suggestions on how you can increase your pages … Continue reading
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For search marketers like myself, knowing the dates and implications of Google’s algorithm updates can help explain changes in rankings and organic traffic. Google changes its search engine algorithm around 500–600 times each year. While most of these changes are … Continue reading
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Optimizing Landing Pages for Conversions Landing page optimization is a vital part of successful online marketing. Far too often, people overlook the optimization of their landing pages. Does your website or advertising campaign receive a significant amount of traffic with … Continue reading
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The purpose of this blog post is to recap my presentation on strategic online marketing given to my colleagues at Risdall Marketing Group during last weeks Lunch & Learn. The majority of the information I presented came from Rand Fishkin and the presentation he … Continue reading
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Presentations: [slideshare id=21788258&style=border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px&sc=no] The New Rules of Google Dominance – Part 1 from interactivitymarketing [slideshare id=21788253&style=border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px&sc=no] The New Rules of Google Dominance – Part 2 from interactivitymarketing [slideshare id=21788289&style=border:1px solid #CCC;border-width:1px 1px … Continue reading